التقنية الرقمية و انعكاساتها على تطور الأداء الإذاعي : دراسة تطبيقية على راديو أم درمان (للفترة من يناير ديسمبر 2011م)‎

Abstract EN

The study investigated obstacles facing the use of digital technology in broadcasting focussing on Radio Omdurman to identify to what extent this broadcasting station has made use of this technology and obstacles facing application.

The researcher has adopted descriptive survey to achieve the objectives of the study which concluded that: 1.

Digital technology has become an essential part for developing Radio Omdurman performance.

This technology has enabled the broadcasting to develop programme and programme production which in turn requires introduction and the use of this type of telecommunication technology.

2.

There is direct correlation between digital technology and broadcasting i.e.the more digital technology, the more progress in broadcasting programme.

3.

External training is neglected and even the length of training sessions is so short so that these training sessions haven’t achieved the hoped-for goals yet.

4.

The obstacles impeding the development of news programmes is due to the lack the lack of qualifies cadre and sufficient funds for training purpose.

The study, therefore, has recommended the following: 1.

Keeping up with modern technology and expanding the use of digital technology and providing up-to-date means to meet the need of the audience amid the increasing telecommunication revolution in the present time.

2.

Training the staff working in the field of programme production or news to deal with dealmulti media amid the current competition, therefore great skills are needed especially in the field work.