دور الإعلام المرئي في نشر الوعي الصحي : دراسة حالة برامج صحتك و صحة و عافية

Abstract EN

The research topic is the role of visual media in spreading health awareness, which aim to highlight the reality of available visual information programs in the Omdurman locality, Khartoum State, and explain its impact in raising health awareness.

The motive for that was the problematic spread of the six diseases of childhood, diarrhea injuries and the spread of AIDS, despite oldness and continuity of the health education programs available from the audio-visual media in Sudan.

The importance of the research emerges from the importance of childhood and maternal health for the bright future of the Sudan.

The research hypothesize that the two visual media programs "Your Health" and "The Health and Well-being " has a positive impact on the research sample, and there is a correlation between what is offered and the dissemination of the acquired health behavior.

The Researcher used the descriptive and experimental methods with questionnaire and a scale to measure the health awareness among the research sample, as instruments, designed to collect information through three questionnaires covering a sample size of eighty women.

The statistical package for social sciences SPSS was used for the analysis of the data collected, namely the t – test.

In light of the results emerging from this analysis, the research arrived at the following findings:- The performance of the research sample and their findings after hearing and watching medical health programs was better than the pre-testing.

The performance of the scientific group sample in the pre and post-tests, was far better than of the literate group.

The performance of both scientific and literate groups, after the pilot program was very good and excellent for the scientific group .There were significant differences between the responses of the control and experimental sample in the pre , post -testing and experimental, favouring the experimental sample .

In light of the outcome of the research results, the Researcher pointed out a packageof recommendations including the following:The correct medical scientific information should be availed to know about .

the disease, its control and prevention.Intensify public information of medical and health programs during the week, this will help to cope with regional and global advancements in the treatment, control and prevention of early childhood and maternal disease, AIDS and diarrhoeal attacks.