محددات صورة متاجر التجزئة الغذائية لدى المستهلكين

Abstract EN

This study aims to identify the elements used by the consumer to create an image of food distribution.

In addition to determining the structure of these elements.

Through factor analysis, the study found to classify these elements to four factors: Group I: The two variables (diversity of product lines, and the possibility of aggregation of purchases).

Group II: includes two variables (the speed of purchases, and the cleanliness of the store).

Group III: includes two variables (the proximity of the store, and ease of access).

Group IV: The two variables (Kindness of sellers, and their integrity).