دراسة تحليلية لاستراتيجيات النجاح لريادة الأعمال النسائية في المملكة العربية السعودية

Abstract EN

Saudi women comprise almost half of the population, have made significant strides in educational achievement yet remain less than 5% of the labor force.

A number of challenges face Saudi women seeking employment outside the home, which have cultural roots, but in recent decades Saudi women have found a new avenue to realizing their aspirations to work outside the home: entrepreneurship.

This qualitative study used in-depth interview with10 Saudi women entrepreneurs to determine the factors perceived as critical in attaining business success.

The results showed that: 1) family support, 2) hard work, 3) managerial skills and good customer service, 4) business knowledge are the most factors that help Saudi women to become successful business owner.