القضايا و التجاوزات الأخلاقية في ممارسة الإعلان التجاري و أثرها على الأنماط السلوكية للمستهلك

Abstract EN

Despite the pros and the positive outcomes of the commercial adverts are evident in various contexts, they cannot be emptied of undesired and unsound social, cultural, and more importantly, ethical contents.

In well general, this phenomenon is seemingly incompatible with the beliefs as as the mode of life of the society to which these adverts are addressed.

The effect of adverts is not concerned with the consumptive behavior of the individual only, but it might well lead to the promotion of some socially undesirable and unethical affairs.

Consequently, the contents of adverts represent and symbolize factors that are part of unethical principles and intentions, as a matter of fact, the latter would inevitably influence the various aspects the individual’s behaviors.

From this valuable insight, the commercial adverts were subject to constant criticisms from the marketers, the educators, the ethicists and the religious men.