استخدام نظام المعلومات التسويقية في اتخاذ قرار سياسة المنتج : دراسة حالة : مؤسسة اتصالات الجزائر موبيليس (ATM)‎

Abstract EN

The system of marketing information became in the last years the most important tools that relied upon those responsible marketing institutions, where we found a large number of them trying to go about adopting a marketing information effectively by which it contributes to connect all corporate policies with each other to be analyzed in an integrated manner, and hence to have an extract marketing information detailed to help in the various marketing decision-making , and other private decisions regarding to the product policies, as in the case of Algerian Telecom Foundation (Mobilis), where our study aimed at assessing its marketing information , and the response of its employees, also to found a set of recommendations that will strengthen the reliance on the marketing information in the marketing activity of the institution