أثر خدمة ضمان المنتج في تعزيز رضا العملاء

Other Title(s)

The impact of the product warranty service in enhance customer satisfaction

Time cited in Arcif : 
9

Author

المصطفى، سامر

Source

مجلة جامعة دمشق للعلوم الاقتصادية و السياسية

Issue

Vol. 29, Issue 1 (30 Jun. 2013), pp.297-331, 35 p.

Publisher

Damascus University

Publication Date

2013-06-30

Country of Publication

Syria

No. of Pages

35

Main Subjects

Marketing

Abstract EN

The research security service, one of the key issues that contribute to the construction of the purchase decision at the client, and enhance customer satisfaction and building long-term relationship with him, including contributing to the achievement of customer loyalty.

Where was identified the substance of the security service, objectives and its role in influencing customer satisfaction, and to identify the companies and entities that provide security service, as identified on the concept of customer satisfaction and the factors affecting it, has been reached in the search to a strong influence between the availability of insurance service provided by the companies and enhance satisfaction, our customers.

And the existence of a significant effect between the security service provided by the companies and enhance customer satisfaction.

Was also found to a number of results including: 1 - is the corporate clients that the warranty service provided the products characterized by adequate commitment by these companies for warranty service.

2 - a weakness in responding to customers' problems related to security of the product as soon as appropriate.

3 - feeling weak customer confidence in the service of insurance products offered by companies when dealing with them.

American Psychological Association (APA)

المصطفى، سامر. 2013. أثر خدمة ضمان المنتج في تعزيز رضا العملاء. مجلة جامعة دمشق للعلوم الاقتصادية و السياسية،مج. 29، ع. 1، ص ص. 297-331.
https://search.emarefa.net/detail/BIM-664797

Modern Language Association (MLA)

المصطفى، سامر. أثر خدمة ضمان المنتج في تعزيز رضا العملاء. مجلة جامعة دمشق للعلوم الاقتصادية و السياسية مج. 29، ع. 1 (2013)، ص ص. 297-331.
https://search.emarefa.net/detail/BIM-664797

American Medical Association (AMA)

المصطفى، سامر. أثر خدمة ضمان المنتج في تعزيز رضا العملاء. مجلة جامعة دمشق للعلوم الاقتصادية و السياسية. 2013. مج. 29، ع. 1، ص ص. 297-331.
https://search.emarefa.net/detail/BIM-664797

Data Type

Journal Articles

Language

Arabic

Notes

يتضمن هوامش.

Record ID

BIM-664797