الإطار المفاهيمي للاستدامة و الميزة التنافسية المستدامة محاكاة لشركة HP في اعتمادها لاستراتيجية الاستدامة

Abstract EN

Business companies are today obliged to pursue new environmental actions in their work, especially in light of market competitiveness and threats and pressures of societies and governments with which they work.

Therefore, adoption of the concept of sustainability is a term applied to the work field and companies in order to realize its stay and enjoy its acceptance and satisfaction by various parties.

To achieve such aims, it was obligatory for companies to adopt strategic direction that joins sustainability with its real meaning and competitive advantage in the market.

As a consequence, the concept of sustainable competitive advantage is nowadays the most contemporary in linking strategies orientations for companies’ work and their realization of the objective they adopt in achieving citizenship.

We selected in this paper HP; the leading company in this field as a particular model in order to stimulate the conceptual framework underlying the present research work.