أثر الإنفاق التسويقي على الأداء المالي للبنوك و شركات التأمين المدرجة في سوق فلسطين للأوراق المالية
Other Title(s)
The effect of marketing expenditures on the financial performance of banks and insurance companies listed on the Palestine securities exchange
Joint Authors
Source
مجلة جامعة النجاح للأبحاث-ب : العلوم الإنسانية
Issue
Vol. 28, Issue 7 (31 Jul. 2014), pp.1565-1590, 26 p.
Publisher
An-Najah National University Deanship of Scientific Research
Publication Date
2014-07-31
Country of Publication
Palestine (West Bank)
No. of Pages
26
Main Subjects
Financial and Accounting Sciences
Abstract EN
Recently, the level of interest in marketing expenditures and evaluating its productivity has been increased as well as the interest in marketing accountability.
Although various efforts have been made for this purpose but still needed to investigate the relationship between marketing expenditures and institutional financial performance.
This study aimed to test the relationship between marketing expenditures and the financial performance of banks and insurance companies listed on the Palestine Securities Exchange.
A sample of historical data was chosen from the data of all banks and insurance companies listed on the Palestine Securities Exchange.
Five banks and four insurance companies were chosen while three banks and two insurance companies were excluded because either recently established or recently included in the Palestine Securities Exchange.
The study hypotheses were tested using simple linear regression analysis.
The study concludes a strong positive relationship between marketing expenditures, total revenue and net profits of companies.
A model from which to predict the net profits of companies and their revenues has been developed, it was also found that the impact of marketing expenditures on the revenues and profits of the banks is higher than the impact on profits and revenues of insurance companies.
American Psychological Association (APA)
الفقهاء، سالم والعطعوط، سامح. 2014. أثر الإنفاق التسويقي على الأداء المالي للبنوك و شركات التأمين المدرجة في سوق فلسطين للأوراق المالية. مجلة جامعة النجاح للأبحاث-ب : العلوم الإنسانية،مج. 28، ع. 7، ص ص. 1565-1590.
https://search.emarefa.net/detail/BIM-667500
Modern Language Association (MLA)
الفقهاء، سالم والعطعوط، سامح. أثر الإنفاق التسويقي على الأداء المالي للبنوك و شركات التأمين المدرجة في سوق فلسطين للأوراق المالية. مجلة جامعة النجاح للأبحاث-ب : العلوم الإنسانية مج. 28، ع. 7 (2014)، ص ص. 1565-1590.
https://search.emarefa.net/detail/BIM-667500
American Medical Association (AMA)
الفقهاء، سالم والعطعوط، سامح. أثر الإنفاق التسويقي على الأداء المالي للبنوك و شركات التأمين المدرجة في سوق فلسطين للأوراق المالية. مجلة جامعة النجاح للأبحاث-ب : العلوم الإنسانية. 2014. مج. 28، ع. 7، ص ص. 1565-1590.
https://search.emarefa.net/detail/BIM-667500
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 1586-1590
Record ID
BIM-667500