دراسة تحليلية للعوامل التي تحد من استخدام التسويق الإلكتروني بشركات التأمين السودانية

Abstract EN

This study aimed to identify the factors that limits the use of e-marketing in the presenting of insurance services through extrapolating the viewpoint of directors, head of departments and the staff of insurance companies in Sudan.

The results of the impact of multiple regression showed that the effect of all variables in the Study Times use of electronic marketing Sudanese insurance companies, also the results of (one-way analysis of variance) explained the presence of main differences between the responses of members of the sample according to the variable current job for all variables studied except variable legislative factors.

The study recommended to organizational restructuring of insurance companies in a way accordance with the requirements of this method in addition to disseminate the culture of e-marketing to insurance companies and transfer of culture to the insurer to them, which works to promote the spread of this type of marketing.