منظور حديث متمرد لتصميم عبوات التغليف لتعزيز هوية المنتج و لتحقيق التفاعلية مع المستهلك

Abstract EN

With the intensity of the competition between productive enterprises in the field of packaging, it is necessary to develop strategies and effective marketing programs to ensure good market share or expand it, and to achieve the requirements and desires of the consumer in line with the tastes and inclinations.

So the search touched upon new aspects in the world of design in terms of both structural design and graphic for packaging to lead to dazzling consumers, which requires to packaging unconventional and unfamiliar ways, and also the importance of the success of the brand of the product as a means of communication between the consumer and the product.

This communication is increased by the development and modernization of packs design t eventually leading to raise the purchasing power and attract more consumers and their connection with those packs and then the product.

Through the analytical study of applications and practical examples of modern packaging system in the global market The following results were reached 1.

The graphic structural form, and the product is a single entity in the system of modern packaging, which have to be together in harmony when applying or graphic designing any product development.

2.

The marketing ability for any packaging product depends on non-conventional the optimal choice, which coincides with the wishes of the modern consumers looking for new unfamiliar approaches.

So it is recommended to direct those interested in the field of development of packaging and marketing research of those productive enterprises in the field of packaging to open new horizons, sophisticated mechanisms, and unconventional rebel design structural and graphic for packing domestic production kept pace with modern ideas for packaging in the global market.