المزيج التسويقي و أثرة في تحقيق الميزة التنافسية : دراسة تطبيقية مستقبلية لمصنع الألبان في أبي غريب

Abstract EN

The research aims to move towards an analytical presentation of the impact of the marketing mix and its role in achieving competitive advantage based on intellectual data in linking marketing mix dimensions(product, price, distribution, mix promo of the adv.) and their impact in achieving competitive advantage (quality, delivery, innovation, cost, flexibility) in the dairy Abu Ghraib factory To achieve the objectives of the research questionnaire was developed and distributed to (40) as director "In order to process the data used a lot of statistical methods using statistical software (SPSS) out scientific outcome of appropriate in the context of this vital issue.

The researchers found, among other conclusions the most important was the presence of correlation positive significant total marketing mix and feature competition, in addition to having the effect of a relationship between two variables, and was the most prominent recommendations deepen the attention of Abu Ghraib factory managers in the future "to the need to focus on the components of the marketing mix and so effective in achieving the competitive advantage of its importance