المعالجات البصرية لمقاطع الفيديو في مواقع التواصل الاجتماعي و أثرها على المتلقي : دراسة تجريبية للمصداقية و الحالة النفسية لمتلقي موقع اليوتيوب

Abstract EN

This study aims to identify the visual treatments adopted by the video maker in forming the viewer's vision and stand concerning the video clips displayed on social networking sites.

It also aims to identify the psychological impact of using various visual treatments for a given video clip on the viewer, and his/her perception of the credibility of such video clips.

An experimental design has employed to measure the psychological effect on the viewer and the video clips credibility before and after the exposure of the subjects of the experiment to a given video clip that has treated with various visual processing techniques.

The viewer's awareness of the fact that the video clips displayed have been subjected to optical illusion techniques and that the visual treatments programs applied (graphics, editing, and visual effects) are capable of shaping his/her attitudes and behavior has contributed greatly to the importance of the study.

The results of the study have shown a higher percentage of mistrust in the credibility of the video clips displayed on YouTube by media institutions, reaching 11.3%, whereas the percentage of mistrust in the credibility of the video clips displayed via personal accounts was only 1.6% before the employment of the experiment.

After the employment of the experiment, the degree of mistrust in the credibility of the video clips displayed on YouTube via media institutions increased significantly and reached 29.0%, while the personal behavior as well as the attitude toward society of 65.6% of the subjects who exposed to the video clips affected.

These results indicate the gravity of the role the video maker plays in shaping the viewer's behavior and attitudes.