أثر الذكاء الاستراتيجي في فاعلية صنع القرارات في شركات التأمين السعودية العاملة بمدينة جدة : دراسة ميدانية

Abstract EN

The aim of this study is to analyze the effect of strategic intelligence on decision- making effectiveness in the Saudi insurance companies operating in Jeddah.

A questionnaire was developed and distributed to 240 employees representing the study sample.

185 questionnaires were recollected.

SPSS program used to conduct variance in addition to Multiple Regression and Stepwise Multiple Regression Analysis.

The study revealed that there was a strong statistical impact of strategic intelligence and its dimensions (Prospective vision, systemic thinking, partnership, and intuition) on decisionmaking effectiveness dimensions (problem identification, development of alternatives, choosing a suitable alternative, and implementation and follow- up) .

The study recommended insurance companies to concentrate on the elements of strategic intelligence and decision- making effectiveness.

The results of the study showed the importance and the effect of strategic intelligence on decision- making effectiveness.

The study recommended researchers to conduct further studies on business intelligence and artificial intelligence and show their relationship to the satisfaction of the customers and companies competitiveness.