استخدامات الفتيات لبرامج الموضة بالقنوات الفضائية و الاشباعات المتحققة منها

Abstract EN

Problem: The problem of this study resides in the main question what are the uses of fashion programs in satellite TVs by women? And what are the gratifications achieved? Importance: This study examines the gratifications of women exposure to fashion programs in the satellite TVs.

Researches and studies on the fashion programs are scarce, and they are concerned with the topics and issues that concern women in general.

Objectives: To identify the women uses of fashion programs in satellite TVs and gratifications achieved from watching these programs.

Sample: The researcher applied her field study to 200 subjects from Cairo University and 200 subjects from October 6th University.

Type and Methodology: This study is one of the descriptive studies that depend on the field survey methodology.

Tools: These instruments included questionnaire form prepared by the researcher and was referred to the examiners.

Results: The study proved that women watching of fashion programs in the satellite TVs is high by 56.5%- sometimes, 35%- always, 8.5%- rarely.

motivations, as utility was as follows Learning the recommendations of skin and hair by average of 2.90, followed by the program airing times, by average of 2.30, followed by entertainment and amusement, by average of 2.28.

The study indicated the highest frequency watching, the evening represented 54% followed by the soiree period by 34.5 and the afternoon by 6% and finally the morning by 5.5%.

The top of gratifications like caused me to have more knowledge of skin and hair care by average of 2.75, good appearance, by 2.66, try to imitate what is suitable for me of clothes and accessories, by average of 2.57, and follow up of the most recent defiles, by average of 2.53 and knowledge of the most recent fashion trends, by average of 2.50.