أثر تقنيات الطباعة في إبراز فنيات الإخراج الصحفي و جمالياته : دراسة في جماليات الإخراج الصحفي في الصحف السودانية

Abstract EN

printing techniques Constitutes the most important stage in the printed press industry, those techniques strides since the discovery of the modern printing machine in the fifteenth century by the German scientist JOHANNES GUTENBERG in Mainz city at Germany, the printing machine enabled the emergence of the press and printed books and reduced the time and effort together to move from hand copied printed newspaper, to mechanized printing with commercial quantities.

The improvement of printing process start by the development of flat printing, where subjects are placed on a flat surface and pass by the cylinder to finalize the printing process.

The second boom was the invention of the rotary printing, the process in which the images or texts to be printed are curved around a cylinder.

The invention which raised the output of a printing press to millions of pages per day, but also paved the way for the more modern printing machines we have now The top of technological revolution and the most popular method of printing we have today is the offset printing which had persisted over the past Mid -century and still the top with some amendments to the different pre-printing stages such as colors separation , text process of articles intended for publication, as well as for images to be edited and printed through image processing programs (Photoshop) and using of all porgraphic elements such as charts, maps, illustrations , separators, tables, and other important elements that achieve the main goals of lay out like readability and protruding differentiation and beauty and good use of the paper area and creates harmony between Page topics and the newspaper.

The printing technology is important in light of the great competition between the media and newspapers and the strides towards improving the image of the newspaper in colors, images and the highlight of subjects to be focused and stimulates readers for the purchase of the Newspapers because of its good printing ,clear & brilliant colors , fascinating and the overall balance between all tipographic elements, which find their Place on the front page, which is the interface of the core newspaper and the main attraction that are imposed on the reader purchase of Newspapers.

So, the printing process forms an important stage in the formation of the newspaper and it’s marketing, printing process forms a media to deliver the message of the newspaper, the message that carried by the reported news which are selected in the framework of the editorial policy pursued by the newspaper as well as opinions and ideas contained in the columns, articles and other press issues in the Internal Pages.