اتجاهات القائمين بالاتصال نحو قضايا البيئة في السودان : دراسة تطبيقية على عينة من الإعلاميين بولاية نهر النيل 2010م-2011م

Abstract EN

Abstract The environmental mass media is considered as a new specialization in the information field .

it has started to develop in the beginning of the 70th last century the term is deemed to be composed of two concepts : Media and environment .

the media is a genuine and logical interpretation of the news and the facts besides providing people with it in away which helps to establish a general appropriate opinion within the context of the incidents , while the environment is the surrounding in which the human.

being lives in terms of land , water and air and the impact of the assets which affect his life .

Accordingly , the environmental media is the process of establishing and spreading the scientific facts which are related to the environment through the mass media in order to create a considerable level of environmental awareness which leads to a constant development .

In spite the clarity of the goals of the environmental media it hasn’t been favored with a reasonable acceptance and approach on the part of the information professionals for a number of reasons .

the most important ones be confined to the following :- 1.

the informations professional attitudes towards the environment issues require more change persuasion and understanding2.

Basically, the environment cause is not considered as an information beat unless it is related to an environmental catastrophy or a serious damage that resulted from pollution 3.

specialty in environmental sciences in the Arab and African zone is relatively new if it compared with the other specialities.

4.

sometimes the environmental issues would stir up the the official decision maker or the private sector whose interests may contradict with the environment media issues.

This would undoubtedly lead to the obstruction of the facts for the sake of the mass media tool benefit.

5.

the environmental media specialization does not exist in the information colleges and department of the Arab and African universities.

In the information colleges and departments of the Arab and African universities All the above mentioned reasons have in making the environment media concept not deeply rotted for the communication contactors in the various media institutions particularly in Sudan.

This situation makes it more appropriate to introduce this scientific study right now, and by doing so the following could be accomplished.

1.

Dealing with the scientific concept of the environmental media 2.

specifying the general objective of the environmental media .

3.

the characteristics and features of the environmental media .

4.

The attitudes of the communication contractors in Sudan towards the environmental media concepts and its implementation .

The previous four axes do really formulate the axis of perspective which brings out the concepts , objectives and features of the environmental media .

In addition to another practically and experientially oriented aspect which puts a sample of the information professional in Naher – Elneel state under the scientific study focus through being acquainted with the concepts which they actually adopt about the environmental media .

The results of this study would hopefully provide some indications for the environmental media planners to contribute to the determination of the conceptual and the philosophical level of the communication contactors towards the environmental issue .

thus , the scientific research windows would be opened for new studies which would take part in establishing well.

Founded positive concept towards the environment issues on the part of the communication contactors in Sudan