دور العلاقات العامة في مؤسسات التعليم العالي بالسودان

Abstract EN

The theme of this research and its objectives is to identify the role of public relations in higher education institutions in Sudan and to highlight the importance of their programs and activities and their impact on the university community and the realities and problems faced this community to addressed and resolve it.

The research on an integrated approach is descriptive and survey - They combine the methods of scientific methodology and tools for collecting and processing data and information.

Search has been divided into five chapters: - - The first chapter dealt with the public relations concept and definition, the causes of the research.

- Chapter II: The objectives and functions of public relations.

- Chapter III: the evolution of higher education institutions in Sudan.

Chapter IV: the problems facing the university community.

- Chapter V: public relations, public in universities.

The research find out several findings and recommendations the most important are:- Key results: - The study showed that organizational structures and management of public relations in universities is not effective, which has no scientific concept is clear and correct, and suffer from problems in practice, especially in the communication infrastructure in need of special abilities - The study confirmed that most workers in the public relations of universities from non-professionals, and in need of training and qualification.

-The study proved that public relations activities increase during the seasonal graduation occasions.

Recommendations: - The departments in universities, must pay attention to public relations devices, and the appointment of qualified personnel in this field scientifically, and pay attention to their training internally and externally.

- The university administrations and staff of public relations devices, pay attention to the problems of students and contribute to the resolution and addressed it.