التسويق السياسي عبر مواقع التواصل الاجتماعي : دراسة تحليلية

Abstract EN

This study aims to analyze and interpret the importance of using social network sites in political marketing and the nature of their relationship, which has become one of the most important contemporary political forces strategies in trying to deliver their goals at the lowest cost and as soon as possible, with the possibility for direct interaction with the receiver or the encouragement and support or to give suggestions and ideas new and is interested in the study in dealing with the role of modern media in the political sphere on the one hand, political and marketing through social network sites on the other hand, the virtual space and over as an effective and innovative political marketing, and this study of descriptive studies using income theory and methodology in media science (curriculum analysis through the analysis of texts) and Political Science (curriculum content analysis), making it a great importance as it combines the two fields scientific different, and so by referring to the scientific heritage in the field of media and political concerning the use of social network sites in the political marketing which developed countries represent in general and the Arab countries particularly in the period between (2008 to 2015), and reached the study to a group of the results of the most important: easy access to developments in the world via social network sites, and knowledge content published material written and photographs and video clips it related to political issues, and are available these sites space wide freedom of publication and expression, those networks play an important role in the political marketing communication as an effective, however, the political parties; what form these sites interesting political environment interesting in the field of political communication to communicate and direct interaction between the political entities on the one hand, the different segments of society on the other..