دور الابتكار التسويقي في تحقيق القدرة التنافسية في المؤسسات الصغيرة و المتوسطة : ملبنة النايلي بالجلفة أنموذجا

Abstract EN

This study aimed to identify the role of innovation and marketing to achieve the competitiveness of the institution studied, and to achieve the objective of the study and testing of hypotheses, we dealt with two types of data are of secondary data and primary data, where a questionnaire designed was distributed to members of the Board of Directors in the studied institution.

Where to find averages and standard deviations and frequency distribution percentages, in order to identify the assessments of respondents for each of the statements contained hypotheses of study were also tested using simple linear regression analysis.