واقع تطبيق التسويق الداخلي في المؤسسات الخدمية بالجزائر : حالة مؤسسة بريد الجزائر-قسنطنية-

Abstract EN

major conflicts in order to obtain the leadership, in a time which has a large dynamic behavior and huge competition, because these institutions are looking for the most effective strategies and policies that will enable them positioning in the market in order to ensure the achievement of its profit.

The thinking institutions in ensuring customer satisfaction is a second step after work to achieve the satisfaction of their employees, because the Achieving Satisfaction of these will be reflected directly on our customer satisfaction and thereby increase profits.

And policy best suited to it, is- the policy of internal marketing with all its components, and this in order to satisfaction and the loyalty employees.

Through This research paper the researcher would try to highlight the reality of the application of internal marketing in service institutions in Algiers, and Constantine Postal Corporation will be a model.