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الإعلان الإذاعي و أثره في اتخاذ القرار الشرائي لخدمات شركة جوال : دراسة على طلبة الجامعات في محافظات غزة
Other Title(s)
Radio advertisements and their effect on the purchase decision of jawwal company services : study on Gaza universities’ students
Joint Authors
صمد، إياس سمير
الآغا، مروان سليم
محمد زيدان سالم
Source
مجلة جامعة القدس المفتوحة للأبحاث و الدراسات
Issue
Vol. 2017, Issue 41، ج. 2(s) (31 Jan. 2017), pp.225-240, 16 p.
Publisher
al-Quds Open University Deanship of Scientific Research and Graduate Studies
Publication Date
2017-01-31
Country of Publication
Palestine (West Bank)
No. of Pages
16
Main Subjects
Business Administration
Media and Communication
Abstract EN
The research aims to study the impact of radio advertisement on purchasing decision making among university students in Gaza governorates.
As a case study, the researcher has applied his research on Jawwal company services.
The study focused was on examining the impact of radio advertisement on purchasing decision - making in terms of the design and implementation of radio advertising, the name of the local radios and the quality of their performance.
A questionnaire has been designed for a stratified random sample.
The questionnaire has been distributed among (409) students from the three major universities.
In order to achieve the research objectives, the researcher used the analytical approach.
The most important result of the research was that the design and implementation of broadcasting advertisement have a positive effect on purchasing decision making.
The researcher has come up with the following recommendations: The necessity of designing radio advertisements properly by Jawwal company administration or by specialized advertising agencies.
Implementing advertising by Jawwal company in cooperation with local broad casting through techniques of writing advertisements, and artistic forms, the type of music and sound, the language used in the advertisement as well as the choice of local broadcasting which is widely circulated and commonly favored by the public.
American Psychological Association (APA)
محمد زيدان سالم والآغا، مروان سليم وصمد، إياس سمير. 2017. الإعلان الإذاعي و أثره في اتخاذ القرار الشرائي لخدمات شركة جوال : دراسة على طلبة الجامعات في محافظات غزة. مجلة جامعة القدس المفتوحة للأبحاث و الدراسات،مج. 2017، ع. 41، ج. 2(s)، ص ص. 225-240.
https://search.emarefa.net/detail/BIM-723117
Modern Language Association (MLA)
محمد زيدان سالم....[و آخرون]. الإعلان الإذاعي و أثره في اتخاذ القرار الشرائي لخدمات شركة جوال : دراسة على طلبة الجامعات في محافظات غزة. مجلة جامعة القدس المفتوحة للأبحاث و الدراسات ع. 41، ج. 2 (كانون الثاني 2017)، ص ص. 225-240.
https://search.emarefa.net/detail/BIM-723117
American Medical Association (AMA)
محمد زيدان سالم والآغا، مروان سليم وصمد، إياس سمير. الإعلان الإذاعي و أثره في اتخاذ القرار الشرائي لخدمات شركة جوال : دراسة على طلبة الجامعات في محافظات غزة. مجلة جامعة القدس المفتوحة للأبحاث و الدراسات. 2017. مج. 2017، ع. 41، ج. 2(s)، ص ص. 225-240.
https://search.emarefa.net/detail/BIM-723117
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 239-240
Record ID
BIM-723117