The language of outdoor advertising in Iraq Basra city
Other Title(s)
لغة الإعلانات الخارجية في مدينة البصرة العراق
Author
Source
Issue
Vol. 11, Issue 21 (30 Jun. 2016), pp.1-26, 26 p.
Publisher
University of Basrah Basrah and Arab Gulf Studies Center
Publication Date
2016-06-30
Country of Publication
Iraq
No. of Pages
26
Main Subjects
Languages & Comparative Literature
Arabic language and Literature
Topics
Abstract EN
Language has a powerful influence over people and their behaviour.
This is especially true in the fields of marketing and advertising.
The choice of language to convey specific messages with the intention of influencing people is vitally important.
Visual content and design in advertising have a very great impact on the consumer, but it is language that helps people to identify a product and remember it.
The language of advertising is, of course, normally very positive and emphasizes why one product stands out in comparison with another.
Advertising language may not always be "correct" language in the normal sense.
For example, comparatives are often used when no real comparison is made.
An advertisement for a detergent may say "It gets clothes whiter", but whiter than what? This paper briefly deals with the most common linguistic characteristics of outdoor advertising texts in Iraq/Basra city which include characteristics of wording, syntactical features and euphemisms
American Psychological Association (APA)
Abd Allah, Aliyah Badr. 2016. The language of outdoor advertising in Iraq Basra city. Basrah Studies Journal،Vol. 11, no. 21, pp.1-26.
https://search.emarefa.net/detail/BIM-748566
Modern Language Association (MLA)
Abd Allah, Aliyah Badr. The language of outdoor advertising in Iraq Basra city. Basrah Studies Journal Vol. 11, no. 21 (2016), pp.1-26.
https://search.emarefa.net/detail/BIM-748566
American Medical Association (AMA)
Abd Allah, Aliyah Badr. The language of outdoor advertising in Iraq Basra city. Basrah Studies Journal. 2016. Vol. 11, no. 21, pp.1-26.
https://search.emarefa.net/detail/BIM-748566
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 26
Record ID
BIM-748566