The language of outdoor advertising in Iraq Basra city

Other Title(s)

لغة الإعلانات الخارجية في مدينة البصرة العراق

Author

Abd Allah, Aliyah Badr

Source

Basrah Studies Journal

Issue

Vol. 11, Issue 21 (30 Jun. 2016), pp.1-26, 26 p.

Publisher

University of Basrah Basrah and Arab Gulf Studies Center

Publication Date

2016-06-30

Country of Publication

Iraq

No. of Pages

26

Main Subjects

Languages & Comparative Literature
Arabic language and Literature

Topics

Abstract EN

Language has a powerful influence over people and their behaviour.

This is especially true in the fields of marketing and advertising.

The choice of language to convey specific messages with the intention of influencing people is vitally important.

Visual content and design in advertising have a very great impact on the consumer, but it is language that helps people to identify a product and remember it.

The language of advertising is, of course, normally very positive and emphasizes why one product stands out in comparison with another.

Advertising language may not always be "correct" language in the normal sense.

For example, comparatives are often used when no real comparison is made.

An advertisement for a detergent may say "It gets clothes whiter", but whiter than what? This paper briefly deals with the most common linguistic characteristics of outdoor advertising texts in Iraq/Basra city which include characteristics of wording, syntactical features and euphemisms

American Psychological Association (APA)

Abd Allah, Aliyah Badr. 2016. The language of outdoor advertising in Iraq Basra city. Basrah Studies Journal،Vol. 11, no. 21, pp.1-26.
https://search.emarefa.net/detail/BIM-748566

Modern Language Association (MLA)

Abd Allah, Aliyah Badr. The language of outdoor advertising in Iraq Basra city. Basrah Studies Journal Vol. 11, no. 21 (2016), pp.1-26.
https://search.emarefa.net/detail/BIM-748566

American Medical Association (AMA)

Abd Allah, Aliyah Badr. The language of outdoor advertising in Iraq Basra city. Basrah Studies Journal. 2016. Vol. 11, no. 21, pp.1-26.
https://search.emarefa.net/detail/BIM-748566

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 26

Record ID

BIM-748566