تخطيط سياسات الاتصال التسويقي في المؤسسات المنتجة للإلكترونيات بولاية برج بوعريريج

Abstract EN

This study aimed to find out the reality of the application of strategic planning mechanisms in the selection of marketing communication strategy of the institutions producing electronics Bordj Bou Arreridj state, To achieve the objectives of the research was designed and distribution (50), a questionnaire was distributed to managers and administrative tires working in the field of marketing, Where the results of the study found that producing enterprise management to analyze the dimensions of electronic marketing communication process and ensures the implementation and evaluation of marketing communication in all its dimensions is a good plan