أثر التغيير في النواحي الشكلية لمنتج الهواتف النقالة لعلامة كوندور على تعزيز استجابة المستهلك النهائي لهذه العلامة

Abstract EN

This study aimed to identify the impact of the change in the formal aspects of (virtual) of the product in terms of: The exterior design, casing, color, size, weight, etc...

to promote the final consumer response, And the importance of these changes in the organization's success and to withstand the intense competition that characterizes the market at the present time, To achieve the objectives of the research was to develop a questionnaire was distributed to a sample of users of the phone Condor sign Bordj Bou Arreridj state, Has been adopted (86) A questionnaire distributed questionnaires Answers questionnaires statistical analysis shows a correlation between the moral and the impact of the amendments formal relationship (virtual) on the phone Condor sign the final consumer response to the brand, This shows that awareness of the Foundation that the success and achievement of marketing objectives requires a comprehensive and accurate study of the behavior of the SPV for the consumer to identify the desires and pushed him into making a purchase through the development of marketing efficiency, including renewable insatiable needs of current or potential consumers.