استراتيجيات التسويق الدولي و سبل النفاذ للأسواق الخارجية

Abstract EN

This study addresses the who, what, why, and how of international marketing by giving an overview of the nature of international business .it begins with an examination of how marketing in general is defined and how that definition works for international marketing.

The study examines the criteria that determine when a company has successfully transformed itself into a multinational firm, through a number of strategies that are used for helping the firms to enter the international markets, especially choosing the right international marketing mix for each market and beneficiate from it.