نظرية "الاستخدامات و الاشباعات" و تطبيقاتها على الإعلام الجديد : مدخل نظري

Abstract EN

The new developments in the communicative structure of the society introduce many ways of research.

Some have used the classical media theories on new media, other tried to create theories that suit the nature of the subject.

So, this study tries to elaborate the use of Use and Satiated theory into the virtual society, to trace and analyze its role towards the individual’s behaviors who uses those sites especially Facebook.