الحرب الإعلانية الإلكترونية بين الشركات التجارية العالمية
Other Title(s)
The electronic advertising war among commercial companies
Author
Source
Issue
Vol. 2016, Issue 32 (30 Jun. 2016), pp.9-34, 26 p.
Publisher
University of Baghdad Mass Communication College
Publication Date
2016-06-30
Country of Publication
Iraq
No. of Pages
26
Main Subjects
Topics
- Consumer protection
- Electronic warfare
- Economic competition
- Iraq
- Internet
- Commercial companies
- Electronic advertising
Abstract EN
The Electronic Advertising War among Commercial Companies Assistant Professor Huda Malik University of Baghdad/College of Media The use of the word “war” alone raises horror and fear in the hearts of the recipients, especially if this war aimed at human’s life, his health and his future.
It is the electronic advertising war among rival international companies that use cyberspace to create fear and horror in the hearts of the recipients because it connects the use of the product with human’s death or serious illness.
The problem of this research sheds light on the new uses of cyberspace which fucked by international companies to strike the interests of each other by displaying the defects of their products and its negative impact on citizen’s life.
Despite the fact that those wars have opposed strongly, there are supporters for those wars.
Their argument is that those advertisements help to improve the products and services, reduce their prices on one hand, and on the other, it exposes the flaws to the normal users who does not have the means to detect them while international companies have these means due to their technical and physical capabilities.
But that has not prevented the existence of bypass consumer protection laws.
The aim of this research is to detect these wars highlight them and stir the readers ‘ attention depending on the survey method in analyzing the data and using content analysis form of both categories “what was said?” and “how it was said?” .
The sample is limited to 61 advertisements which was recorded for the last three months of 2015.
The researcher concludes the following: 1-the advertiser does not hesitate to use any means in citing and provoking horror and fear of the recipients in order to oust the competitive company and prevent the consumers from buying its product.
2-the interest and utility of the consumer have no existence among these companies.
Therefore, the researcher recommends that the government must protect the Iraqi consumers from those ads since no one can check their truth claims only under the supervision of experts and specialists, legislate laws and resolutions to protect the citizen’s life and his life of the futility of these global companies and subjecting their products for testing and quality control.
American Psychological Association (APA)
شبيب، هدى مالك. 2016. الحرب الإعلانية الإلكترونية بين الشركات التجارية العالمية. الباحث الإعلامي،مج. 2016، ع. 32، ص ص. 9-34.
https://search.emarefa.net/detail/BIM-759225
Modern Language Association (MLA)
شبيب، هدى مالك. الحرب الإعلانية الإلكترونية بين الشركات التجارية العالمية. الباحث الإعلامي ع. 32 (حزيران 2016)، ص ص. 9-34.
https://search.emarefa.net/detail/BIM-759225
American Medical Association (AMA)
شبيب، هدى مالك. الحرب الإعلانية الإلكترونية بين الشركات التجارية العالمية. الباحث الإعلامي. 2016. مج. 2016، ع. 32، ص ص. 9-34.
https://search.emarefa.net/detail/BIM-759225
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش : ص. 34
Record ID
BIM-759225