المسؤولية الاجتماعية و أخلاقيات التسويق
Other Title(s)
Social responsibility and marketing ethics
Author
Source
مجلة الدراسات الاقتصادية الكمية
Issue
Vol. 2015, Issue 1 (31 Dec. 2015), pp.97-106, 10 p.
Publisher
University Kasdi Merbah Ouargla
Publication Date
2015-12-31
Country of Publication
Algeria
No. of Pages
10
Main Subjects
Social Sciences (Multidisciplinary)
Marketing
Topics
Abstract EN
The marketing activity of firms experienced major changes in recent times, and that by its continuous evolution, which resulted overruns in some of these marketing activities, the main objective has become the achievement of firms objectives : profit, growth and continuity, without taking into account the interests of other parties: customers, society and the environment.
Because of this problem, the concept of social responsibility and marketing ethics emerged as a practice of marketing activity that requires a spirit of responsibility towards society and that requires respecting the values of individuals and groups, and preserving the environment to achieve sustainable development.
American Psychological Association (APA)
خري، عبد الناصر. 2015. المسؤولية الاجتماعية و أخلاقيات التسويق. مجلة الدراسات الاقتصادية الكمية،مج. 2015، ع. 1، ص ص. 97-106.
https://search.emarefa.net/detail/BIM-761017
Modern Language Association (MLA)
خري، عبد الناصر. المسؤولية الاجتماعية و أخلاقيات التسويق. مجلة الدراسات الاقتصادية الكمية ع. 1 (2015)، ص ص. 97-106.
https://search.emarefa.net/detail/BIM-761017
American Medical Association (AMA)
خري، عبد الناصر. المسؤولية الاجتماعية و أخلاقيات التسويق. مجلة الدراسات الاقتصادية الكمية. 2015. مج. 2015، ع. 1، ص ص. 97-106.
https://search.emarefa.net/detail/BIM-761017
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية.
Record ID
BIM-761017