التنبؤ بالمبيعات باستخدام منهجية "بوكس جينكينز" : دراسة حالة شركة "صافيلي"

Abstract EN

The present study aims to analyze and predict the evolution of milk and dairy products sales at SAFILAIT during the period 2007/ 2012 using the Box-Jenkins methodology, as the most effective one among many other predictive methodologies, to analyze the chronological procedures.

After using specific applications and preference among many ARIMA predictive measurement models, the study findings show that there is an efficient measurement model of sales forecasting to be used for accurate predictions and future planning by the company.