المزيج التسويقي للسياحة الصحراوية

Abstract EN

Due to the efforts of marketers to determine the right marketing mix for each current applications in the market.

Because as well as to the importance of tourism service product in different economies.

And because of the importance of desert in many Islamic countries , all of which justifies the attempt of the marketing mix for desert tourism formulation , through the same ideological link applications and Islam in societies where religious values form the basis for transactions in the reception and Hosting of tourist and attention