مدى إدراك مديري التسويق في الشركات الصناعية المساهمة العامة الأردنية لأهمية الذاكرة التنظيمية في إدارة المعرفة التسويقية

Other Title(s)

The level of awareness managers in Jordanian industrial corporations enjoy regarding organizational memory in marketing knowledge management

Joint Authors

السعدي، باسم يوسف محمد
الدويري، رامي
إرشيدات، رند
طارق هاشم

Source

المؤتمر العلمي الدولي الثامن استراتيجيات بيئة الأعمال المعاصرة : رؤى و أفكار متجددة 29-30 نيسان (أبريل) 2014.

Publisher

Philadelphia University Faculty of Administrative and Financial Sciences

Publication Date

2014-04-30

Country of Publication

Jordan

No. of Pages

15

Main Subjects

Economics & Business Administration
Marketing

Topics

• Managers
• Knowledge management
• Stock companies
• Jordan
• Organizational memory

English Abstract

The study aimed to measure the level of awareness managers in Jordanian industrial corporations enjoy regarding organizational memory in marketing knowledge management.

The population of the study comprised of marketing managers in Jordanian industrial corporations which mount to 70 companies.

The sample of the study included 60 companies, in which 40 questionnaires were retrieved; landing at 66.67 of the sample size.

The study reached the following conclusions: 1.

There is a high level of awareness held by managers in Jordanian industrial corporations concerning the organizational memory in marketing knowledge management 2.

Experience held by the marketing manager does not lead to divergences in the level of awareness held by managers in Jordanian industrial corporations concerning the organizational memory in marketing knowledge management 3.

Type of education held by the marketing manager does not contribute to divergences in the level of awareness held by marketing managers in Jordanian industrial corporations concerning the organizational memory in marketing knowledge management Recommendations by authors: - The importance of handling crisis and risks that face the marketing performance via a clear and systemized curriculum - The importance of developing designated systems that are capable of analyzing economic data concerning the corporation's performance, thereby predicting marketing future changes that may influence the corporation - The importance of conducting marketing research in accordance with the corporation's needs, in order to determine the company's position in the market and identify its strengths and weaknesses.

This enables the company to handle future challenges that may rise in the internal and external environments.

- The emphasis on employee training in marketing divisions on the art of information and data collection concerning the external environment on daily basis.

This should equip the corporation to face any prospect marketing changes that may take place in the surrounding environment.

Data Type

Conference Papers

Record ID

BIM-765311

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