النمذجة بالمعادلات البنائية و تطبيقاتها في بحوث التسويق
Other Title(s)
Modeling by structural equations and their applications in marketing research
Author
Source
المجلة الجزائرية للتنمية الاقتصادية
Issue
Vol. 2016, Issue 5 (31 Dec. 2016), pp.21-36, 16 p.
Publisher
Publication Date
2016-12-31
Country of Publication
Algeria
No. of Pages
16
Main Subjects
Economics & Business Administration
Abstract EN
The use of structural equation models in management science, especially in marketing, is a methodological and empirical promising axis and innovative direction toward development of the theory, based on a set of approaches and advanced techniques.
Therefore, this article mainly focuses on explaining the value and interest of these second generation methods in the validation of measures and causality models, and the specification of the theoretical constructs and relationships studied simultaneously.
After presenting an overview on the conceptual basis and procedure of carrying out a structural equation model, the second part of this article attempts to expose the common practice of the methods adopted by researchers in marketing.
It seems important to propose concrete and illustrative example dealing with the study of the role of negotiation skills to increase sales in the enterprise.
Finally, an investigation was made to 120 respondents in order to validate a causal model in services
American Psychological Association (APA)
بداوي، محمد. 2016. النمذجة بالمعادلات البنائية و تطبيقاتها في بحوث التسويق. المجلة الجزائرية للتنمية الاقتصادية،مج. 2016، ع. 5، ص ص. 21-36.
https://search.emarefa.net/detail/BIM-765569
Modern Language Association (MLA)
بداوي، محمد. النمذجة بالمعادلات البنائية و تطبيقاتها في بحوث التسويق. المجلة الجزائرية للتنمية الاقتصادية ع. 5 (كانون الأول 2016)، ص ص. 21-36.
https://search.emarefa.net/detail/BIM-765569
American Medical Association (AMA)
بداوي، محمد. النمذجة بالمعادلات البنائية و تطبيقاتها في بحوث التسويق. المجلة الجزائرية للتنمية الاقتصادية. 2016. مج. 2016، ع. 5، ص ص. 21-36.
https://search.emarefa.net/detail/BIM-765569
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية.
Record ID
BIM-765569