دور الابتكار التسويقي في نجاح الاستراتيجية التسويقية للمؤسسة : دراسة حالة مؤسسة Samsung

Joint Authors

ابن لقريشي، ربيعة
رمضاني، لعلا

Source

أبحاث المؤتمر العلمي الدولي حول : الإبداع و الابتكار في منظمات الأعمال، المنعقد أيام 2-5 مايو 2016

Publisher

Center for research and human recourses development (REMAH)

Publication Date

2016-05-31

Country of Publication

Jordan

No. of Pages

11

Main Subjects

Economy and Commerce
Marketing

English Abstract

Our organizations mostly suffer from stereotyping and inertia in their marketing activities.

Products are identical ; there are no differences among them.

For these reasons, innovative marketing is getting more and more important.

It has a great influence on the achievement of superiority of organization and the promotion of its performance.

In the divergence of many factors, organizations witnesses competitiveness and different environmental stressors, consequently, they have to find solutions in innovative marketing.

This latter is become a recent trend in marketing; and for this, the merchant has to promote and develop his spirit of innovation and find new solutions for the market’s requirements and innovative methods to discover and to satisfy customers’ needs.

On the abovementioned, we attempt in this paper to highlight the role of innovative marketing in the success of marketing strategy of organization through the case study of Samsung.

Data Type

Conference Papers

Record ID

BIM-767111

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