دور الابتكار التسويقي في مجال المنتجات على أداء المؤسسة الصناعية

Joint Authors

زرقين، عبود
العلمي، إيمان

Source

أبحاث المؤتمر العلمي الدولي حول : الإبداع و الابتكار في منظمات الأعمال، المنعقد أيام 2-5 مايو 2016

Publisher

Center for research and human recourses development (REMAH)

Publication Date

2016-05-31

Country of Publication

Jordan

No. of Pages

20

Main Subjects

Economy and Commerce
Marketing

English Abstract

Innovation catalog of great interest to academics and practitioners party in the field of marketing, as it has a great impact on the achievement of excellence of the institution in the marketing field, and then lifting of the institution as a whole performance, and in the scramble witnessed by the institutions of competition diverse environmental stress factors, had to be excellence in marketing through innovation, which became seen as a recent trend in the development of marketing.

Consequently came this paper in order to review what innovation marketing and its impact on the sector Aaguctsada In general, the performance of industrial enterprises in particular, in light of the internal and external challenges that the organization is facing at the moment, where Pat marketing of institutions involving attractions under the banner of the World Organization Agreement trade ..

which requires new marketing and operations far from the modem tradition in the business world.

The study concluded that the need to develop new mechanisms to activate the role of innovation in marketing to achieve the level of excellence and good performance in the field of products at the institutional level as a prerequisite.

Data Type

Conference Papers

Record ID

BIM-767139

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