الإبداع و الابتكار الترويجي كمدخل استراتيجي لتحقيق الميزة التنافسية و تحسين جودة الخدمات بالمنظمات الفندقية

Joint Authors

مرابطي، عبد الغاني
فرج، شعبان

Source

أبحاث المؤتمر العلمي الدولي حول : الإبداع و الابتكار في منظمات الأعمال، المنعقد أيام 2-5 مايو 2016

Publisher

Center for research and human recourses development (REMAH)

Publication Date

2016-05-31

Country of Publication

Jordan

No. of Pages

13

Main Subjects

Economy and Commerce

English Abstract

This study aims to try to understand the innovative activities in the field of promotion And its relationship to competitive advantage and quality of hotel services, And find out the extent of the contribution of the innovative process in the field of marketing to gain access to high quality hotel To find out the extent of the contribution of the innovative process in the field of marketing to gain access to high quality hotel Under the direction of business organizations to move toward strategies, creativity and innovation to create competitive advantage.

This is all thanks to the promotion of tourism and hotel marketing intelligence systems, as well as exploit the opportunities available in the market.

As for the managers of these hotels are obliged to activate the understanding of innovation and creativity on all the functions of marketing levels of the organization in order to reach positive results with respect to the high quality of tourism services and hospitality.

Our study has reached such that no tourist organization or a hotel to guarantee for itself survive unless it continues its march in the activation of innovative activities at the level of the marketing function, And from the high quality in the tourism and hotel products achieved Under a marketing environment where different competitive forces are racing.

Data Type

Conference Papers

Record ID

BIM-767142

• APA
• MLA
• AMA