الابتكار في المزيج التسويقي بين التحديات و الحلول الممكنة : دراسة حالة الشركة الوطنية لاتصالات الجزائر أوريدو

Joint Authors

بودرامة، مصطفى
الطيب، قصاص

Source

أبحاث المؤتمر العلمي الدولي حول : الإبداع و الابتكار في منظمات الأعمال، المنعقد أيام 2-5 مايو 2016

Publisher

Center for research and human recourses development (REMAH)

Publication Date

2016-05-31

Country of Publication

Jordan

No. of Pages

16

Main Subjects

Economy and Commerce
Marketing

English Abstract

The continuous mutations that characterize the businesses environment for the majority of enterprises as a result of several factors e.g ( the revolution of communications, and the great progress in technology lead in all economic and industrial spheres, and the acute competition between enterprises in addition to the permanent and swift changes at the desires and needs and tastes of consumers, that did make from the innovation of new products and a new service as a strategic necessity to every enterprise seeks to the success and the outliving in the market.

And the innovative marketing in the domain of products and in the 4 Ps is considered as a one from the most important strategic means that contributes in attainment a competitive advantage for enterprise and sic aide it at outliving and success and reinforce its abilities in accomplishing its objectives.

Where it focalized in this search on the demisting of the concept and the importance of innovation generally, and sic in domain of innovation in marketing and in the mix marketing and its role in improving the performance of enterprise and the want-extent to it as one of the factors of advance.

From what predated, the Wataniya Telecom firm from through dairy of ''ooredoo'' as a model, innovate new services and offers based on innovative marketing as avenue to enable it on outliving in competitive momentum that became characterize its environment for protection its market share.

And provide all requirement s of superiority and excellence.

Data Type

Conference Papers

Record ID

BIM-767148

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