الإبداع و الابتكار التسويقي و دوره في خلق و تعظيم المزايا التافسية للمؤسسات الصغيرة و المتوسطة : دراسة ميدانية لبعض المؤسسات المحلية بسطيف، الجزائر

Joint Authors

هباش، فارس
كواشي، مراد رابح

Source

أبحاث المؤتمر العلمي الدولي حول : الإبداع و الابتكار في منظمات الأعمال، المنعقد أيام 2-5 مايو 2016

Publisher

Center for research and human recourses development (REMAH)

Publication Date

2016-05-31

Country of Publication

Jordan

No. of Pages

19

Main Subjects

Economy and Commerce
Marketing

English Abstract

The creativity and marketing innovation s becoming a newly privileged key to economic organization especially for small and medium-sized enterprises In order to maintain and sustain their competitive advantages for as long as possible, whereasthe modern orientation is directed towards valuing new ideas, and encourage creativity in its big sense, On the one hand it can be absorbed and embodied by this organizations as a products , production methods and new approaches work of creating competitive advantages, on the other to strengthen and develop the existing competitive advantages .

The Results of the field study, which was conducted on a number of small and medium-sized enterprises located in Setif department “ Algeria” has proved that the adoption and practice these organizations for creativity and marketing innovation has contributed very clearly in the creation and development of many competitive advantages in these organizations

Data Type

Conference Papers

Record ID

BIM-767171

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