الإعلان التلفزيوني و أثره على البيئة الثقافية المحلية : دراسة تحليلة

Abstract EN

This scientific study aims to stand on several points, notably knowledge of the strengths of television advertising to break local cultures through the multiplicity of his letters expatriate via cable TV into Arab society, if the ad is no longer just a flash pass through television, but it has become a means of transportation and deployment of the other values within Arab societies, ad agencies and TV channels have been able to form a new ad valorem system emblem of liberation from outdated values and rebellion against social and religious values originating customs and religion, is no longer advertising, media and technology for the supply of goods and services, but has become a significant impact on planting and enhance many of the expatriate us values through the goods and services produced within the foreign environments, and through this study we'll detail of this equation that has become heavily promoted in light of the evolution of communication technology and mechanisms of intercontinental cable TV.

Key words: television advertising - the behavior - values and culture