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العلاقات العامة و التحول نحو الممارسة الإلكترونية
Author
Source
Issue
Vol. ب, Issue 46 (31 Dec. 2016), pp.119-127, 9 p.
Publisher
Publication Date
2016-12-31
Country of Publication
Algeria
No. of Pages
9
Main Subjects
Business Administration
Media and Communication
Topics
Abstract EN
Considering challenges imposed by the conditions of globalization, the importance of the information has increased, and has become the essence of the competitive quality for institutions that has understood the necessity of communication with their public basing on one of the most important functions of management, “public relations”.
These latter were influenced by technological development, and Web 2.0 appearance, with brought functionalities, changed their practices from traditional to electronic, and have added new responsibilities to relationist.
In this article, we shall try to show the importance of public relations for institutions, and how they benefited from Web 2.0 services for developing their communicative strategy by internet, from promotion, reputation management, crisis management,… because their public is not only a simple receiver but a sender and a creator of the numeric content as well.
American Psychological Association (APA)
مبارك، ريان. 2016. العلاقات العامة و التحول نحو الممارسة الإلكترونية. مجلة العلوم الإنسانية،مج. ب، ع. 46، ص ص. 119-127.
https://search.emarefa.net/detail/BIM-767560
Modern Language Association (MLA)
مبارك، ريان. العلاقات العامة و التحول نحو الممارسة الإلكترونية. مجلة العلوم الإنسانية مج. ب، ع. 46 (كانون الأول 2016)، ص ص. 119-127.
https://search.emarefa.net/detail/BIM-767560
American Medical Association (AMA)
مبارك، ريان. العلاقات العامة و التحول نحو الممارسة الإلكترونية. مجلة العلوم الإنسانية. 2016. مج. ب، ع. 46، ص ص. 119-127.
https://search.emarefa.net/detail/BIM-767560
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن هوامش : ص. 126-127
Record ID
BIM-767560