العلاقة بين الاختلافات الدينية للزبائن و تبني المنتجات الجديدة
Other Title(s)
Religious differences for customers and new products adopation
Author
المشهدي، أثير عبد الأمير حسوني
Source
مجلة العلوم الاقتصادية و الإدارية
Issue
Vol. 23, Issue 98 (30 Apr. 2017), pp.222-235, 14 p.
Publisher
University of Baghdad College of Administration and Economics
Publication Date
2017-04-30
Country of Publication
Iraq
No. of Pages
14
Main Subjects
Marketing
Religion
Islamic Studies
Topics
Abstract EN
The problem with the search at the reduction of adoption of new products, as there are three hypotheses of research have been formulated , the first one is no significant correlation between the religious and differences to customers and adopt new products, and This Study Aimed To Investigate The Relationship Between Religious differences for customers And New Products Adoption, Applied On Arab Mall Commercial Customers/ Egypt, an Analytical Model Is Developed As Guideline To Test The The Relationship Between Religious differences for customers And New Products Adoption, Aquantative Method With Deductive Approach Were Chosen In This Research .
In Order To Collect Primary Data, A questionnaire Is Designed And Data Have Been Collected From Arab Mall Customers.
The Spss Is Used To Process The Primary Data.
Samplesize Is 600, And The Valid Questionnaire Are 521 (267 Muslim, 254 Christian) 74 % Of Sample Size.
It was reached to a group of the most important conclusions That Is Religious differences for customers Positively Related To New Products Adoption .
Also , It Shows That Religious differences for customers Has Appositive Effect On New Products Adoption, and we concluded the research by a set of recommendation, Need for attention to customers and defer to their suggestions and problems about the new products, which leads to the removal of obstacles faced by existing customers on the one hand, and the payment of potential customers to experience the new product and then adopted.
American Psychological Association (APA)
المشهدي، أثير عبد الأمير حسوني. 2017. العلاقة بين الاختلافات الدينية للزبائن و تبني المنتجات الجديدة. مجلة العلوم الاقتصادية و الإدارية،مج. 23، ع. 98، ص ص. 222-235.
https://search.emarefa.net/detail/BIM-769694
Modern Language Association (MLA)
المشهدي، أثير عبد الأمير حسوني. العلاقة بين الاختلافات الدينية للزبائن و تبني المنتجات الجديدة. مجلة العلوم الاقتصادية و الإدارية مج. 23، ع. 98 (2017)، ص ص. 222-235.
https://search.emarefa.net/detail/BIM-769694
American Medical Association (AMA)
المشهدي، أثير عبد الأمير حسوني. العلاقة بين الاختلافات الدينية للزبائن و تبني المنتجات الجديدة. مجلة العلوم الاقتصادية و الإدارية. 2017. مج. 23، ع. 98، ص ص. 222-235.
https://search.emarefa.net/detail/BIM-769694
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 232-234
Record ID
BIM-769694