أثر الإعلام الجديد على البرامج المسموعة : دراسة حالة تجربة الإذاعات المرئية في دولة الإمارات

Abstract EN

The study sought to explore the effects of the interactive or new media model on radio work and to read the implications of these developments and their results through a case study of a contemporary radio experiment, namely, visual radio and its uses in the United Arab Emirates.

On the study sample and analysis of the content of the two radio stations selected as a model for the experiment, namely, Ajman Radio and Noor Dubai Radio.

One of the most important results of the research is that the radio stations in the UAE, despite their modernity, were able to deduce as much of the media audience, and the experience is constantly evolving.

These radio stations know how to create bases for preparation and production commensurate with different modes and platforms of communication.