مضمون الرسالة الإعلامية : بين تحليل المحتوى و تحليل الخطاب

Abstract EN

The study of the content of media messages is an important part of the subjects of research in the field of information and communication, it highlights the components, construction and formulation of the message, and serves to identify existing communicator goals and how the public reacts with.

The choice of a particular method for the study (a quantitative one for content analysis or a qualitative for discourse analysis) must respect specific criteria: the nature of the problem of the study and its research variables, in addition to the nature and size of the media subject matter of research.

So it is out of question to talk about the appropriate method or tool outside of these criteria.

Before discussing what is the most appropriate method for content analysis of media messages between content analysis and discourse analysis, and why most of our researchers are moving towards the adoption of content analysis, It is necessary to work on the definition of discourse analysis, its methods and the limits of its relation with the content analysis.