تناول مفهوم الحضور الاجتماعي في دراسة الميديا الجديدة

Abstract EN

Technological development has contributed to the development of social relations that have gone beyond the traditional concept of groups by creating new social relations that are not bound by space, time, nationalities, etc.

These relationships take place from virtual groups, so that members of the group share information and interact with each other, With a view to achieving certain objectives.

The social relations resulting from these exchanges enhance the sense of belonging to the community and gradually allow the emergence of its identity, which is determined by the identity of each individual contributing to the group, so that the social presence is what distinguishes the presence of the individual in the context of these exchanges that are mediated by the computer.

Recognition of a person's personal characteristics allows the appearance of social presence, which represents the degree of the person's presence from the perspective of the other in the process of interaction.

Social presence is also the main factor that enhances the high efficiency of interactions in the virtual environment.