استراتيجية تسويق السياحة الحلال في الدول الإسلامية : دراسة حالة ماليزيا

Abstract EN

Prevailed in recent years, some of the trends of tourism, and began to impose themselves forcefully, including halal tourism, which is aimed at Muslim families are committed to the rules of Islamic law, and was initially with Malaysia, which has succeeded in marketing itself in recent years as the perfect destination for families of the Gulf, which are looking for tourism enjoyable between the arms of the nature parks and modern without being contrary to the customs and traditions or the teachings of Islamic law, and in this paper we dealt with halal tourism and marketing strategy of this type of tourism in Malaysia