أخلاقيات التسويق من منظور الفكر الاقتصادي الإسلامي في ظل المتغيرات المعاصرة

Abstract EN

This study aims to identify the ethics in marketing and from the perspective of the Islamic economic thought on the light of contemporary variables, by linking marketing practices system of Islamic morals in order to adjust these practices and put them on the right track.

The study found out that the success of the marketing function is associated with the extent of their compliance with the code of ethics emanating from the Islamic religion, the Koran and the Sunnah.

Thus, the goal of this value is to take a marketing decision, which is not an easy task, especially because of the rapid developments in the field of information and communication technology and the resulting impact on the marketing relationship that has become more interactive, and the rest of the Islamic marketing practices in today's world need to do revisions that elevate them to the upper value contained in Sharia level, so we'll be in the level of a good example for the non-Muslim world, which is quite different from us in judgment and morality