دور المزيج التسويقي في نجاح البنوك التشاركية في المغرب
Joint Authors
Source
المجلة العالمية للتسويق الإسلامي
Issue
Vol. 6, Issue 2 (31 May. 2017), pp.72-81, 10 p.
Publisher
International Islamic Marketing Association
Publication Date
2017-05-31
Country of Publication
United Kingdom
No. of Pages
10
Main Subjects
Marketing
Financial and Accounting Sciences
Islamic Studies
Topics
Abstract EN
In a changing world and in front of an intense competition, the competitive advantage is the effective way to penetrate the market.
However, marketing represents a key element to ensure the competitiveness and attract more potential customers.
Actually, marketing can ascertain the appropriate segment to operate, innovate by developing products that meet the specific needs of the target and anticipate their expectations, and thus, the company could overtake its competitors and overcome the market share.
The Islamic marketing begins to gain momentum in the development of marketing knowledge.
Its practical implications for companies and customers are absolutely significant.
In fact, it has grown rapidly in recent years and has attracted the attention of many academics, marketing experts.
However, this area remains understudied with few empirical studies, especially on the part of the Islamic marketing mix- in accordance with the principles of Sharia -in the development and success of Islamic banking as Morocco prepares to welcome in 2016.
In this paper, we highlight the role of the marketing mix - Product, Price, Place and Promotion- in achieving the strategic goals of the bank; we present Islamic banking as a new product in launch phase that requires an adequate strategy for better performance.
Then we present the results of a quantitative study aimed to identify the criteria to develop for a better start and a great success of Islamic banks in Morocco
American Psychological Association (APA)
المهدي، قيل والبوشاري، ليلى. 2017. دور المزيج التسويقي في نجاح البنوك التشاركية في المغرب. المجلة العالمية للتسويق الإسلامي،مج. 6، ع. 2، ص ص. 72-81.
https://search.emarefa.net/detail/BIM-771839
Modern Language Association (MLA)
المهدي، قيل والبوشاري، ليلى. دور المزيج التسويقي في نجاح البنوك التشاركية في المغرب. المجلة العالمية للتسويق الإسلامي مج. 6، ع. 2 (أيار 2017)، ص ص. 72-81.
https://search.emarefa.net/detail/BIM-771839
American Medical Association (AMA)
المهدي، قيل والبوشاري، ليلى. دور المزيج التسويقي في نجاح البنوك التشاركية في المغرب. المجلة العالمية للتسويق الإسلامي. 2017. مج. 6، ع. 2، ص ص. 72-81.
https://search.emarefa.net/detail/BIM-771839
Data Type
Journal Articles
Language
Arabic
Notes
يتضمن مراجع ببليوجرافية : ص. 80-81
Record ID
BIM-771839