الضوابط الشرعية للاتصال التسويقي بالبنوك الإسلامية

Abstract EN

Islamic banks were able to install its position in the banking market although it is modern because it depends on a purely Islamic basis which enabled it to overcome the competition by the good use of the concept of marketing.

This study found that Islamic banks have mastered the art of marketing communication in accordance with the Islamic Sharia law and this is what helped her to install its position in the banking market by achieving satisfaction of the creator and the creature.