أثر تبني المسؤولية الأخلاقية للتسويق كآلية لمكافحة جريمة الاحتيال التأميني : دراسة استطلاعية لعينة من زبائن وكالة الشركة الوطنية للتأمين بولاية المسيلة

Abstract EN

This Study Discussed The Impact Of Marketing Ethics In Contributing Insurancy Fraud, It Tried To Introduce A Theoretical Framework About Is Variables According To Previous Literature, It Also Introduced An Analytical Framework For The Opinion Of (120) Algerian Insurance Company Customers In A Sample, The Marketing Ethics As An Independent Variables Was Expressed Through Three Dimensions, While Insurancy Fraud As Dependent Variable.

The Study Reached At A Set Of Conclusions Among Them Is The Key Role Marketing Ethics In Fighting The Insurancy Fraud, It Introduced A Set Of Recommendations Among Them The Necessity Of Formulating A Clear Vision About Marketing Ethics Of The Company Under Study, Besides The Implication Of Those Ethics In Strategic Objectives To Fighting The Fraud.