مداخل نظرية في تطبيقات التسويق السياسي

Abstract EN

This article tries to give a brief outline about the different approaches that deals with political marketing concepts, as a new field of research.

The basic problem in this context is the absence of general definition which covers the different concept dimensions, and prevent the interference with other concepts.

This diversity of definitions refers to the numerous domains of sciences which has attempted to give precision and adjust concepts.